ASDA has recently been voted Britain’s Favourite Supermarket and has been the UK’s lowest priced supermarket for the last 13 years, according to the Grocer Magazine.

The inclusion of a major foodstore within Parkgate has been a key requirement for the regeneration of Shirley Town Centre and we’re excited to be bringing our famous low prices to the local community.


ASDA stores are very much at the heart of the communities they serve and our colleagues play an active role in supporting both local and national causes. We encourage all colleagues to support their local communities through volunteering, fundraising and taking part in local events.

Each ASDA store has a designated Community Colleague who is responsible for engaging with the community, local schools and charities and spends at least 20 hours a week volunteering outside the store. Charities and community organisations are also supported through a range of events in store from fun days to raffles and till collection days.

Helping customers keep their families healthy is important to us and many of our national initiatives support this aim. In 2008 we launched ASDA Sporting Chance to give children access to free sports sessions during the holidays. We are working with over 3,000 partners who provide activities including football, swimming and gymnastics. We also sponsor the nationwide Kwik Cricket competition, the largest primary school outdoor sporting event in the UK.

We’re also the only supermarket to use a national network of local sourcing hubs to connect small and fine food producers to its regional distribution centres, giving them access to a greater number of stores.